Our origin

Dr. Michael Madison
Co-Founder, President, Chief Executive Officer

"I have been blessed to be a treating physician for over 25+ years. In my role as an Interventional Neuroradiologist, I primarily treat stroke patients utilizing new technologies that often enables them to return to their lives and their families. Unfortunately, throughout my career, I have repeatedly observed many patients and their families who have not prepared for or planned for their end of life.

We all want to live, and denial is a very natural human response to death. Denial generally results in a lack of planning, and a lack of planning too often results in a more stressful, less peaceful, and less graceful death. We created Thanacare with the primary goal of improving the end of life process. We believe that with open, honest dialogue and planning, the end of the life experience can be transformed from one that is stressful and full of anxiety to one that is characterized by peace and grace. Thanacare works tirelessly to ensure that the inevitable death that we all face will be less stressful, and as peaceful as possible.

Prior to Thanacare, for 12 years I led an incredible team of people, 175 radiologists and 600 employees, at the fourth largest independent private practice in the country. From those learnings and experiences, we built Thanacare to make an impact for good."

Sam Madison
Co-Founder, Chief Operating Officer

"I am dedicated to supporting end-of-life providers with modern tools to improve how we die in America. When I was 6, I lost my mother Carrie to breast cancer. She was only 36 and the experience of her death and the disorganization it brought fuels my passion for creating solutions to scale a more graceful death for all people."